Advantages Of Mixed Economy To Hilton Kuching Marketing Essay

Advantages Of Mixed Economy To Hilton Kuching Marketing Essay In this assignment we have chosen Hilton Hotel, Kuching as our research and analysis. Hilton Kuching is located at Jalan Tunku Abdul Rahman, which is at the center of the city. From Kuching International Airport, it usually takes 25 minutes to arrive Hilton. Surround the hotel; there are variety of shops such as the 24-hours convenience shop 7-11, the coffee shop, the lounge, bistro and shopping mall. It is very convenient for the guests who wish to have different kind of activities during their stay at the accommodation. Hilton Kuching provides guests with different types of facilities and services. For the business convenience, Hilton Hotel provide the guest with business center which is well equipped with the internet access, express mail, printer, photocopying service and etc. They also provide the businessman with the meeting room in order to allow the businessman meet with their client. Apart from that, the hotel also provides some service to the family who come for vacation. The service is such as the babysitting service, the family package offer, the cribs and the playground. For the other convenient of the guest, the hotel has provide the guest with the other service such as the concierge desk, the barber shop, the lounge, the safety deposit box, the guest recreation desk and the multi-lingual staff. During the time of the guests stay, Hilton Hotel provide the places for them to have their outdoor activities such as the swimming pool and the tennis court. For the food and beverage service, Hilton Hotel provides the restaurant where they serve different types of cuisine. For example, the Waterfront Restaurant that serves the guest in buffet style. They are opened for the breakfast, lunch and dinner. For the Toh Yuen Restaurant, they serve Chinese cuisine. The guests can have their meal their during the lunch and dinner time. Sometime, the Chinese will held the wedding at that restaurant. Apart from that, the hotel also provides the guests with fine-dining service at the Steakhouse. They serve the western food for the guests and the well known dish that recommended by the chef is the steak and sirloin. These are the 3 main restaurants that located in the establishment. Apart from these 3, there are other lunge and bistro such as the Senso bar where the guests can taste the variety of cocktails, the Cafà © Cino where is full with the aroma of coffee and serve the freshly baked bread. They also provide the wireless service to the guests. Lastly, the Hilton Hotel provides the guest with 7 types of room with different room rates. The room type is such as the King Deluxe Plus, King Guestroom Plus, King Hilton Guestroom, Twin Guestroom Plus, Twin Hilton Guestroom, Suites and the King Executive Suite. Every different type of room will have their own room rate and the highest rate is the King Executive Suite. The Hilton Hotel is experiencing a mixed economy in Kuching which means that the economic system that combined the private and states enterprise. Hilton Hotel does not have the full control on their establishment. The mixed economy which is experienced by the Hilton Hotel brings them the advantage and disadvantage. We will look into the details of what advantages and disadvantages has bring to the hotel in the coming pages. Executive Summary In this assignment, we have chosen Hilton Hotel, Kuching as our research and discussion. Hilton Kuching has experienced a mixed economy in Kuching. Mixed economy is an economic system that combines the private and the state enterprises. It is the common form of national economic organization, somewhere between the command economy and a market economy. The degree of government intervention is the basis of most political division in countries using this system. The objective of this assignment is to enable us to know more about the economy that experienced by the Hilton Kuching which is mixed economy. It also enables us to understand the advantages and disadvantages for Hilton Kuching to have mixed economy. Through this assignment, we will be able to understand the details of mixed economy but not the surface only. It also helps us to improve our knowledge and look into detail of the economic world. Nowadays, teenagers do not concern about the economy of particular country and with this assignment, we have the opportunities to look into the articles and the news of mixed economy. It helps us to improve our knowledge on the economic field. As a conclusion, this assignment can guide our concentration to a new environment and new field which is economic environment and this will help us a lot in our future. Advantages of Mixed Economy to Hilton Kuching Hilton Kuching is experiencing a mixed economy and this has brought them few advantages. We will look into detail on how the advantages influence the hotels operation. The first advantage of the mixed economy to Hilton Hotel is that the business can make their decision by their own is some areas. They do not need to follow exactly what the government has stated down. They have their own rights in making decision. For example, the top management of Hilton Kuching can choose to have a foreigner as their manager and in charge in the particular department. Apart from that, the food and beverage department can also import the ingredients for their food from the other country. It is such as some of the seafood that the restaurant needs to import from Japan or Korea. The second advantage is that the government has limited control which is good for the structure. Sometime, due to the regulation that has been set by the government, the public need to accept it but with the mixed economy, the operation has much more freedom in controlling and running their operation. They are able to have their own idea as long as they do not have any illegal act. At the same time, they are able to get the help from the government. The third advantage is that Hilton can get the active government support and direction in their operation while at the same time; they can have their own idea and doing what they wish to do. They can have their own plan; own mission, own vision and also their own target on how they want to achieve the target that has been set. For example, when they are having financial problem such as the problem in turnover, they can get the support and help from the government in order to help operation to overcome the problem. The fourth advantage is that all national resources are utilized under the mixed economy. This is because both public and private sectors work hard to bring out more production and this can helps a lot in the growth of economy of Hilton Hotel. The production can be in the term of promotion, which the government helps to top up their sales of room, in the term of producing food and beverage and etc. The fifth advantage for Hilton Hotel to have mixed economy is that by the using of mixed economy, the both parties are able to strengthen their relation and create a more stable condition of the operation. They help each other in growing up on the economy where as the Hilton will help to grow the economy of Kuching while the government will help to grow the economy of Hilton by helping them to earn more profit. So these are the advantages of the mixed economy bring to the Hilton Hotel, Kuching. Disadvantages of Mixed Economy to Hilton Kuching After looking into the advantages of mixed economy for Hilton Kuching, we will look into the disadvantage of mixed economy for Hilton Kuching and how it influences the operation of the Hilton Kuching. The first disadvantage of the mixed economy for Hilton Hotel, Kuching is that the government intervention in this system to protect the economy will cause the limitation of production because government is responsible for some of the production in this operation. The varieties of products tend to be limited and controlled. For example, due to Malaysia is an Islamic country, Muslim occupying most of the population in Malaysia, the Waterfront Restaurant of Hilton Kuching is required to be Halal which they serve the food without any pork. This can decrease the mobility of the business in preparing the food because without serving pork, they might loss most of their guests who like to eat pork. Pork can be served in variety ways and most of the Chinese love to eat pork. Without serving pork, the restaurant might loss most of their Chinese guests and this can cause them loss an amount of profit. The second advantage is that minor decisions from the business and consumer have to follow the governments policies. With the intervention of government, the operation has a limitation in setting their policies which is such as the example that has been given above. The hotel is required not to serve the pork in their main dining restaurant which is Waterfront Restaurant. apart from that, most of the administrative policies are also based on the governments decision such as the working hour of the staffs, the type of uniform that the staffs should wear and the design of the room. The uniform of the Waterfront Restaurant is based on the Malay costume while for the design of the room, there will be an arrow which shows the direction for the Muslims prayer. Due to this intervention, every room is requested to have the arrow on top pf the ceiling. The third disadvantage is that mixed economy tends to encourage more states monopolies, higher and higher tax and dominant the public finance, making the government the overwhelmingly large economic player as compared to the corporate or the individual entities. Sometime the operation are not in control of the taxes that the guests need to pay and for those guests who do not understand the procedures, they may feel that the charges for the tax is unnecessary and somehow the charges is too much. As we all know that, every guest who stays in the hotel room will need to pay the 5% of government tax and 10% of service tax. The fourth disadvantage is that mixed economy system often turns into the closed economies hindering the international trade and the globalization and depriving citizens from the benefits of an interdependent world economics. This might be due to some regulation of the government and in order not to disobey the regulation; the operation has to stop the particular plans. For example, Hilton Hotel is a well known hotel which they can actually have a more attractive and fashionable design, but due to the intervention of government; they have a limited idea on the design of building because they need the approval from the government. This has cause many limitation to the management of the establishment. For example, the interior design of the hotel. The design is allowed to be more fashionable and attractive but due to the intervention of the government which they might need to save cost for the materials, they will change the design to a more simple design which is acceptable for the pu blic and affordable to them. This can reduce the ambience of the whole establishment and the guest has loss their opportunities to experience a better environment which is like the western country. The fifth disadvantage is that mixed economy system has a natural tendency to move further and further away from the reliance on the competitive market. With the help of the government, the operation does not need to worry about their profit because they can get the support from the government. The government will always held their function at the hotel which provides the government staffs with the accommodation. The example of the activities is such as the workshop or some particular course to improve the skill of government staffs. It is such as the computer course which is prepared for the clerk who working with the government. Summary As a conclusion, we have discussed about the advantage and disadvantage of the mixed economy to the Hilton Hotel, Kuching and how these two elements influence the hotel. As we all know, Hilton Hotel should maintain their strength and improve their weaknesses which can be found out in the research that we have done. For the advantage, we know that the main advantage is the Hilton are able to cooperate with the government in order to improve their performance while for the disadvantage, we know that there are some limitation in running the operation. For example, the limitation of the production. Hilton Kuching should find a solution to overcome the weaknesses and also the problem that cause by the mixed economy in order to ensure their establishment can maintain their present guest and attract more guests to have a nice stay at Hilton Hotel, Kuching.